Alice + Olivia x Neiman Marcus: Get the Hair Look

Last week, cool-girl fashion brand alice + olivia by Stacy Bendet, in partnership with Neiman Marcus, held a fashion show in a see-now-buy-now format, complete with a pop-up shop where guests could buy the looks straight off the runway. The show focused on a festival theme, with the highly anticipated alice + olivia x Grateful Dead capsule collection paired with limited edition items from the spring collection.

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celebrity hairstylist Paul Norton
Celebrity Hairstylist, Paul Norton for Joico. / PHOTO: Jane Hong

Perhaps the easiest and prettiest hair look created by celebrity hairstylist Paul Norton at the alice + olivia show, just in time for Coachella? The tinted braid headband, courtesy of Joico.

“I like the effect a lot,” says Norton about Joico’s new InstaTint temporary color shimmer sprays, a pigment-packed product that washes out with a single shampoo. “It’s really fun. It’s great for festival season; it’s great for young people in general. Anyone who doesn’t wanna commit to permanent color, it’s a fantastic solution.”

 

Joico Hair Tint
Joico’s new InstaTint. / PHOTO: Jane Hong

 

 

 

To achieve the fun look, Norton first prepped dry hair with Joico Iron Clad Thermal Protection Spray to add grip. After parting hair to the side or slightly off-center, he curled 2-inch sections for a tousled, undone texture. He then sprayed the entire head with Joico Hair Shake, a liquid-to-powder texturizer, and combed through with his fingers. Separating out 2-inch sections of hair from underneath the crown of the head, just above each ear, Norton then sprayed them either an orchid, pink or coral shade. After blowing dry to bring out the vibrant color, he braided each section loosely, backcombing the ends rather than tying with an elastic. He next criss-crossed the two sections over the top of the head, like a headband, and pinned the two pieces in place. The rest of the hair he kept raw, with natural texture, curling chunky pieces with a curling iron.

"Joico At alice + olivia by Stacey Bendet Runway Show"
HOLLYWOOD, CA – APRIL 13: Joico products seen during the alice + olivia by Stacey Bendet Runway Show at NeueHouse Los Angeles. / PHOTO: John Sciulli/Getty Images for Joico

Norton swears this is a look anyone can do, but if you feel a tad intimidated by the tinted braid headband, try some of the other looks he created for the show: a loose side braid or a pigtail with tiny braids, each with strategic hits of tint, or a tousled look with tiny tinted braids peeking out from underneath. Either way, now’s the time to try these creative looks. “Feeling free,” says Norton about the inspiration for the looks. “I think summertime always brings that out in people. This season is the perfect time to express that. Throw caution to the wind, and you can be outrageous.”

 

"HOLLYWOOD, CA - APRIL 13: with Joico during the alice + olivia by Stacey Bendet Runway Show at NeueHouse Los Angeles on April 13, 2016 in Hollywood, California. (Photo by John Sciulli/Getty Images for Joico)"
Hairstylist Paul Norton with Joico during the alice + olivia by Stacey Bendet Runway Show at NeueHouse Los Angeles. / PHOTO: John Sciulli/Getty Images for Joico

 

Alice + Olivia runway hair
Final hair look by hairstylist Paul Norton with Joico for the alice + olivia by Stacey Bendet Runway Show. / PHOTO: Jane Hong

 

Alice + Olivia runway hair
Final hair look by hairstylist Paul Norton with Joico for the alice + olivia by Stacey Bendet Runway Show. / PHOTO: Jane Hong

 

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Wanna see more?

Check out the breakdown on the fashion and makeup looks at the alice + olivia show:
THE FASHION BREAKDOWN  /  THE MAKEUP BREAKDOWN

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