Story by Editor-at-Large Europe CAROLINA OGLIARO
Nike and SKIMS Unite to Launch NikeSKIMS: A Revolutionary Brand Designed to Sculpt and Perform
In a groundbreaking move poised to redefine the global fitness and activewear industry, Nike and SKIMS have announced their collaboration on a bold new brand: NikeSKIMS. This long-term partnership merges Nike’s cutting-edge innovation in sport science and athlete insights with SKIMS’ unparalleled expertise in creating form-enhancing designs for everybody. Together, these iconic brands are set to disrupt the market, offering a product line that caters to athletes of all levels while celebrating individuality, inclusivity, and the beauty of movement.
Launching its debut collection in the United States this Spring, NikeSKIMS promises a seamless blend of performance and aesthetics. The product range will include apparel, footwear, and accessories, all meticulously designed to empower athletes and women to feel both strong and sexy. A global rollout is slated for 2026, further expanding the brand’s reach and influence.
Innovation Meets Inclusivity
At the core of NikeSKIMS is a shared mission: to invite more athletes and women into the world of sport and movement. By combining Nike’s world-class expertise in performance-driven technology with SKIMS’ innovative approach to body confidence, NikeSKIMS is pioneering a new standard in fitness wear. Every piece in the collection is crafted to fit and flatter every curve, ensuring comfort, support, and a sculpted silhouette without compromising functionality.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product & Brand, Nike, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with products that make them feel strong and sexy.”
Empowering Confidence, Redefining Performance
SKIMS, the brainchild of Kim Kardashian, has built a reputation for its mastery of shaping solutions and its dedication to inclusivity. Partnering with Nike, the undisputed leader in athletic performance, marks a transformative step for both brands. Jens Grede, Co-Founder and CEO of SKIMS, expressed his excitement, saying, “This partnership will empower individuals to express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of excellence.”
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, echoed this sentiment: “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering products that are meticulously designed to sculpt and perform for everybody. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this Spring.”
The Future of Fitness and Fashion
NikeSKIMS’ upcoming product line will feature groundbreaking designs engineered to enhance athletic performance while celebrating the natural form. Whether worn by elite athletes or everyday fitness enthusiasts, each piece will embody the seamless fusion of style and functionality. The collection aims to redefine how women experience fitness wear, offering solutions that not only meet the highest standards of performance but also empower them to move confidently through every workout, sport, or activity.
With this collaboration, Nike and SKIMS are not just launching a new brand; they are championing a movement. By placing inclusivity, innovation, and empowerment at the forefront, NikeSKIMS is set to inspire a new generation of athletes and women to embrace their strength, beauty, and limitless potential. This Spring, prepare to step into a new era of activewear—where sculpt meets performance, and everybody is celebrated.
