Burberry and Their Monthly B Series
As Burberry continues to change under new leadership, the House is releasing its latest B Series, a series of monthly product drops designed by Riccardo Tisci.
To start the first release was this past fall/winter with the Thomas Burberry Monogram dog hoodie. Shoppers were able to personalize the hoodies with their beloved pet names. So far, the new monogram style has been quite a hit, and each success proves that the House’s new direction is aligning to what consumers want and expect.
Each drop that goes live is only available for 24 hours through Burberry’s Instagram, LINE, Kakao and WeChat. With such a limited time and run, it makes the products exclusive and quite fun to try to get ahold of. Be sure to watch these coming months to see what Tisci will present next, and just for that one day only!