
Story by Editor-at-Large CAROLINA OGLIARO
Georges Hobeika’s 2025 Couture Collection: A Heartfelt Tribute to Legacy, Love, and Timeless Elegance
The Georges Hobeika Spring/Summer 2025 Couture collection, presented in the heart of Paris, was an extraordinary celebration of legacy, love, and timeless elegance. A living tribute to the unwavering strength and wisdom of Marie Hobeika, Georges Hobeika’s mother and Jad Hobeika’s grandmother, who passed away in 2024. This collection, deeply personal and profoundly moving, was conceived not just as a fashion statement, but as a poignant homage to the woman who served as the heart and foundation of the House of Georges Hobeika. Her influence, deeply woven into the fabric of the house, continues to shape every design, every stitch, and every silhouette.
Marie was more than a mother and grandmother, she was the guiding force of the family, imparting her wisdom, her grace, and her unwavering belief in the power of craftsmanship. It was she who taught Georges the art of sewing, cultivating in him a deep love for embroidery and the pursuit of excellence. Now, father and son, Georges and Jad Hobeika, honor her legacy through this collection, honoring the cornerstone of their family’s foundation while celebrating the lasting impact of those who pass through our lives, leaving behind indelible marks.
This collection is not only a tribute to Marie Hobeika but a universal reflection on death as a journey, a celebration of those whose exceptional legacies continue to shape the lives of those they leave behind. Through every piece, Georges and Jad Hobeika invite us into a world where memory and legacy are cherished, where death represents not an end, but an ongoing presence, a spirit that lives on in the lives of those touched by their wisdom and love.
The show was an enchanting journey through memory and beauty. The runway became a canvas where each gown was more than just fabric, it was a visual representation of history, family, and love. The colors, ranging from soft pastels to vibrant, jewel-like tones passing by black, blue, and red, seemed to breathe life into the collection, capturing the essence of nature’s most beautiful moments: the soft glow of dawn, the richness of a blooming garden, and the warmth of the setting sun. The delicate silks, shimmering tulle, and intricate lace created a harmonious flow, each piece light and ethereal, capturing the delicate balance of grace and strength that defined Marie Hobeika’s legacy.
Every gown was a tribute to timeless femininity, celebrating modern women who embody elegance, strength, and dignity. The silhouettes were as sculptural as they were fluid—voluminous skirts contrasted with form-fitting bodices, delicate ruffles, and billowing sleeves floating with every movement, creating a sense of effortless beauty. The intricate beadwork and embroidery on each gown were as much an homage to Marie’s craftsmanship as they were a testament to the artistry of the House of Georges Hobeika. These designs imbued the wearer with a sense of quiet power and grace, transcending time and leaving an unforgettable impression.
The collection, filled with the spirit of the past, was also forward-looking. The precision of the embroidery and the exquisite craftsmanship took the artistry of haute couture to new heights, showcasing the relentless pursuit of excellence that has defined the House since its inception. Each piece, crafted with extraordinary attention to detail, spoke not only of a heritage of exceptional craftsmanship but also of a future filled with possibilities, where legacy and innovation are seamlessly intertwined.
Through this collection, Georges and Jad Hobeika reaffirmed the House of Georges Hobeika as a beacon of timeless elegance, where every creation tells a story; one of love, loss, strength, and the unbreakable bonds that unite us across generations. The Spring/Summer 2025 Couture collection is more than a series of garments; it is a celebration of life, a tribute to those who came before, and a statement of the enduring impact of those who leave us. It was a vision of grace, strength, and memory, embodied in the most exquisite forms, as the House of Georges Hobeika continues its legacy of excellence, celebrating the power of craftsmanship and the beauty of remembrance.