Story by Editor-at-Large CAROLINA OGLIARO
In the realm of natural beauty and holistic wellness, few names resonate as profoundly as Leila Pasar. Born in northern Iran and raised in Tehran, Leila’s passion for personal care is deeply rooted in Persian traditions, where beauty rituals are cherished and passed down through generations. Her journey from a young enthusiast to a celebrated entrepreneur is a testament to her dedication and vision.
After obtaining her initial degree in Iran, Leila’s professional pursuits led her to Dubai, where she held significant roles in a multinational food industry company. A subsequent vacation to Italy became a turning point; enamored by the country’s rich culture, she relocated to pursue a second degree in modern language and literature. It was in Italy that Leila identified a gap in the beauty industry: the superficial approach to eyebrow care. Drawing from her Persian heritage, she delved into natural techniques like threading and henna coloring, aiming to introduce these methods to a broader audience.
Leila’s commitment to natural beauty solutions led her to develop a range of products that emphasize the quality of raw materials. Utilizing a process called Microtechnic, her products achieve minimal molecular size, facilitating rapid skin absorption and ensuring deep penetration. This innovation underscores her philosophy that beauty should be both effective and harmonious with nature.
Today, Leila Pasar stands as a beacon of natural beauty advocacy, blending ancient Persian wisdom with modern techniques. Her work not only enhances physical appearance but also promotes a holistic approach to self-care, making her a revered figure in the beauty industry.
From her roots in northern Iran to becoming a celebrated name in Italy and beyond, she has seamlessly blended ancient wisdom with modern innovation. Today, she shares her insights, journey, and the philosophy that has made her a true visionary in the industry. In this exclusive interview, Leila Pasar invites us into her world, where beauty is not just a practice but an art form deeply intertwined with self-care and cultural heritage.
Your journey from Iran to becoming a leading eyebrow specialist in Italy is remarkable. Could you share the pivotal moments that led you to this profession?
Growing up in Iran, I was deeply inspired by Persian beauty rituals, which always emphasized natural elegance. When I moved to Italy, I realized there was an opportunity to blend this heritage with a modern aesthetic. A key moment was when I noticed how much confidence well-maintained eyebrows could bring to a person’s appearance. This realization sparked my passion and motivated me to perfect my techniques and dedicate my career to eyebrow care.
Persian culture has a rich history of beauty rituals. How have these traditions influenced your approach to eyebrow care?
Persian culture values harmony and balance, and eyebrows are seen as the frame of the face. In Persian culture, unibrows were historically considered a symbol of virginity during the Qajar era, and women who groomed their eyebrows indicated they were married. Additionally, my presence in Italy and my love for Italian art, especially the harmonious designs of Leonardo da Vinci, have greatly inspired me. This has deeply shaped my approach, as I focus on enhancing natural beauty rather than drastically altering it. I incorporate traditional methods, like threading and herbal treatments, which have been used in Persian beauty for centuries, to ensure a gentle yet effective approach to eyebrow care.
You’ve emphasized a natural approach to eyebrow care, focusing on maintenance before removal. What inspired this philosophy?
I’ve always believed that beauty should enhance what is already there, not change it completely. Many people overpluck or rely on invasive treatments, damaging their natural brows. This inspired me to advocate for a maintenance-first philosophy, where the goal is to nurture and preserve the natural beauty of the brows before considering removal or drastic reshaping. Hydration is paramount for brows; when they are well-hydrated, they appear fresh, have intense color, and look youthful. The same applies to lashes, as they also require absolute hydration.
In an industry often driven by trends, how do you balance contemporary styles with your commitment to natural beauty?
While I stay aware of trends, I always prioritize timeless beauty. Trends can be fun, but they often don’t suit every face. Going against nature can ruin the beauty of brows, as the hair of brows is very delicate. We need to take care of them very carefully and avoid aggressive changes. I work to adapt modern styles, like fuller brows, to each client’s natural features, ensuring the result is both on-trend and authentic to their unique beauty.
Could you elaborate on the specific natural techniques you employ, such as threading and henna dyeing, and their benefits over conventional methods?
Threading is a technique I love because it’s precise and gentle on the skin. Using a cotton thread that doesn’t contain synthetics, it also acts like a massage for the skin, stimulating blood circulation and refreshing the skin area. It allows for incredible control while shaping the brows. Henna dyeing is another natural method I use; it’s plant-based and avoids harsh chemicals. It provides a soft, semi-permanent tint that enhances the brows’ natural look without causing damage.
Your clientele includes celebrities like Amal Clooney. How do you tailor your treatments to meet the unique needs of high-profile clients?
High-profile clients often need their brows to look flawless in any situation, whether under bright lights or in natural settings. For me, it’s very important to first explain to the client, especially clients like Mrs. Clooney who have public roles, that they need to be recognized by the iconic characteristics of their face, including the color and shape. I begin with a thorough consultation to understand their needs, lifestyle, and preferences. My treatments are always precise, focusing on creating brows that enhance their facial structure while remaining natural and elegant.
What common misconceptions do people have about eyebrow care, and how do you address them?
One major misconception is that after undergoing permanent treatments, they no longer need to care for their eyebrows. Treatments like microblading are aggressive and can weaken the brow’s hair follicles. Over time, the pigment inserted under the skin can change due to mixing with blood, which may be harmful to skin health. Another misconception is copying others’ eyebrow shapes. Each person has unique facial dynamics; not everyone should have thicker brows, as they may not suit every face. I help clients find a shape that complements their face. Another myth is that invasive procedures are the only way to achieve great brows; I counter that by demonstrating how natural techniques can deliver beautiful, lasting results.
Can you discuss the development process of your Seven Nuts Oil and the inspiration behind its formulation?
The Seven Nuts Oil was inspired by ancient Persian remedies. I selected seven nutrient-rich nuts known for their ability to nourish and strengthen hair. The oil is produced in Italy, where I collaborate with top laboratories to ensure the highest quality. It’s a blend of my cultural heritage and modern innovation, designed to be effective and safe. It’s an oil that hydrates, promotes growth, and over time imparts a pigment, rejuvenating eyebrows to look fresh, hydrated, and youthful.
What are the key benefits of the Seven Nuts Oil for eyebrow and eyelash health, and how should it be incorporated into one’s beauty routine?
The Seven Nuts Oil strengthens and nourishes hair follicles, promoting growth and shine. It’s easy to use—just apply a small amount at night and gently massage it in. With regular use, you’ll notice fuller, healthier brows and lashes that look naturally beautiful. It’s a product free from preservatives, making it a safe treatment for eyebrows, which are close to the eyes. Additionally, it provides a pampering experience for brows and eyelashes.
How does your Seven Nuts Oil differ from other eyebrow and eyelash products on the market?
My oil is 100% natural and free from synthetic additives. It’s based on ancient recipes but produced using modern techniques in Italy to ensure safety and effectiveness. Unlike many products on the market, it’s deeply nourishing and works with your body’s natural processes rather than relying on harsh chemicals. Many market products are makeup for eyebrows or serums that include cortisone, which can cause issues like allergies with long-term use.
You’ve mentioned the use of ancient recipes and natural ingredients in your products. How do you ensure their efficacy and safety for modern consumers?
I collaborate with Italian laboratories to rigorously test my products. Each ingredient is carefully selected for its natural benefits and tested to ensure safety across all skin types. This balance between tradition and science allows me to create products that are both effective and trustworthy. Additionally, my products undergo a streamlined process, such as cold pressing and nanotechnology, which helps maintain the efficacy of the raw materials. These methods enhance absorption without leaving the oily residue often associated with natural oils. Furthermore, my products are environmentally friendly and not tested on animals, which is fundamental to me.
Sustainability is becoming increasingly important in beauty products. How do you incorporate eco-friendly practices into your product development?
Sustainability is a priority for me. I ethically source my ingredients, focusing on organic and fair-trade practices. My packaging is recyclable and minimal, reducing waste while maintaining a luxurious feel. I also strive to collaborate with small niche producers, especially women, to support sustainable and equitable practices.
With the rise of microblading and other invasive procedures, what advice do you offer clients considering these options?
I always recommend trying natural methods first. Procedures like microblading can have long-term effects that are difficult to reverse. Natural care, such as using Seven Nuts Oil to hydrate the brows and regular threading, can often achieve the best results without the risks associated with a permanent shape that may not align with your desired look or facial structure.
How do you stay updated with the latest research and developments in eyebrow care and natural beauty treatments?
I attend beauty conferences and maintain connections with industry professionals and researchers. Combining this knowledge with my Persian heritage allows me to offer treatments that are both innovative and rooted in tradition. I’m also writing a book that explores the history of eyebrows and provides insights on keeping them looking fresh.
Can you share a success story where your natural approach significantly transformed a client’s eyebrows?
Many of my clients have come to me with sparse, overplucked brows, often due to past trends favoring thin eyebrows or even shaving, which I find detrimental. They were initially skeptical about natural methods, but after several months of treatments like threading, henna, and using my Seven Nuts Oil, their brows became fuller and more defined. My clients, ranging in age from 12 to 70, have been amazed by the transformation, noting a significant boost in confidence. My goal is to promote the culture of maintaining healthy, naturally hydrated eyebrows.
What role does diet and overall health play in eyebrow and eyelash vitality, according to your experience?
Diet is crucial. A balanced intake of vitamins like biotin, omega-3 fatty acids, and vitamin E makes a significant difference. I also emphasize staying hydrated and managing stress, as overall health directly impacts the vitality of brows and lashes. Incorporating antioxidant and anti-inflammatory ingredients, along with regular health check-ups to monitor vitamin levels and hormonal balance, is essential.
How do you educate your clients about maintaining eyebrow health between appointments?
I provide personalized daily care tips, including how to use the Seven Nuts Oil and the importance of avoiding overplucking. I also offer tutorials on gentle grooming techniques to maintain the health and shape of their brows between visits. Once clients experience the difference, they recognize there is no alternative to proper care.
Are there any upcoming projects or products you’re excited to share with your audience?
Yes, I’m currently developing a new line of natural products, including a nutrient-rich serum for the skin featuring rose water, rose oil, and other deeply hydrating ingredients. Additionally, I’m working on a green shampoo and hair mask designed to promote hair growth with antioxidant and anti-inflammatory properties. I’m also exploring more eco-friendly packaging options to further align with my sustainability goals.
What challenges have you faced in promoting a natural approach within the beauty industry, and how have you overcome them?
One challenge is the perception that natural products are less effective. I address this by educating clients and sharing real success stories. Seeing the results of my treatments often changes their minds. I believe that achieving results gradually requires commitment and consistency and that natural sources provide the best permanent outcomes.
Finally, what is your vision for the future of eyebrow care, and how do you see your philosophy influencing the industry in the coming years?
My vision is for eyebrow care to focus more on health, hydration, and natural beauty rather than invasive procedures or fleeting trends. I hope my philosophy inspires others in the industry to embrace sustainability and authenticity, creating a future where beauty enhances rather than alters who we are. My plan is to expand my brand globally.
As our conversation with Leila Pasar comes to an end, one thing becomes abundantly clear: her vision goes far beyond redefining beauty, it’s about empowering individuals to embrace their natural allure and connect with the timeless wisdom of self-care. Her journey from the vibrant traditions of Persia to the forefront of the global beauty industry is a testament to her passion, innovation, and authenticity. With every product she crafts and every story she shares, Leila inspires us to see beauty not as a fleeting trend but as a lasting celebration of individuality. As she puts it best, “True beauty isn’t created; it’s revealed.” And with Leila Pasar leading the charge, the world is ready to see it shine.
