In an era where beauty is increasingly entangled in digital illusion and commodified trends, Zieda Sharipova emerges as a singular force, both disruptor and healer. Her name is now synonymous with a new paradigm of luxury wellness, where clinical precision meets soulful intention. With an empire spanning aesthetic medicine, haute beauty, and high-end dental care, Sharipova has not simply built a brand, but she’s architected sanctuaries. From the soft palette of her treatment spaces to the refined elegance of every client experience, her approach is deeply intentional: a synthesis of science, ritual, and feminine consciousness.
But what sets her apart is more than strategy; it’s philosophy. Sharipova’s guiding ethos does not chase perfection, but it restores presence. At a time when women are expected to edit themselves into invisibility, she invites them back to their essence, offering spaces that whisper rather than shout, empower rather than correct. Her leadership is equally nuanced: a rare alchemy of clarity and compassion, where intuitive knowing informs scalable innovation. Whether you are sitting in one of her bespoke chairs or scrolling through her clinical advancements in regenerative medicine, Zieda offers transformation.
In this intimate conversation, we step inside her world: one where beauty is not a mask, but a mirror; not an alteration, but an awakening.
Zieda, you’ve built a multi-vertical beauty and medical empire with Zieda Clinic, Zieda Beauty Lounge, and Zieda Dental Clinic. What was the very first spark, the moment you knew this was your calling?
The very first spark came from watching women around me dim their light to fit into society. I realised beauty wasn’t about changing who you are, but amplifying what already exists within you. That was my calling, I guess– to create spaces where women could reconnect with their own radiance.
How do you define beauty today, in a world saturated with filters, trends, and conflicting ideals?
Beauty today is presence. It’s the courage to honour your individuality in a world where everyone is trying to be the same. Filters can smooth the skin, but beauty always comes from alignment with self.
You operate in three highly specialized fields: aesthetic medicine, luxury beauty, and dental health. How do you maintain coherence across such distinct branches while still pushing innovation in each?
For me, coherence comes from purpose. Whether it’s aesthetic medicine, luxury beauty, or dental health, our unifying principle is enhancement rooted in natural harmony.
Entrepreneurship often comes with invisible costs. What has been the hardest lesson in building your empire, and what has been the most unexpected reward? And as a female entrepreneur navigating industries that are often still male-led at the top, have you found the path more demanding than it might be for your male counterparts? What invisible barriers have you had to break, and what have you learned from pushing through them?
The hardest lesson has been accepting that you can give your absolute all and it still won’t be enough for everyone – and that’s okay. The most unexpected reward has been seeing a community blossom – women who come to enhance their beauty, not to alter it, and who inspire each other to embrace their individuality with grace. As a woman, yes, the path is more demanding. I had to prove my intellect and resilience before my vision was respected. Breaking invisible barriers taught me that you don’t have to become harder – you have to become clearer about who you are.
Leadership, especially for women, often comes with expectations to balance authority and empathy flawlessly. How would you describe your leadership style, and in what ways have you had to redefine traditional models to create your own version of empowered, feminine leadership?
My leadership style is rooted in quiet strength. I lead from intuition and clarity rather than dominance. I’ve redefined leadership for myself as a balance of strategy and soul.
Zieda Clinics exude a certain kind of energy: refined, feminine, but also incredibly precise. What design and sensory elements did you prioritize to create that specific emotional environment?
I wanted every Zieda space to feel like a feminine sanctuary – refined, delicate, but powerful. We prioritise natural light, muted palettes, luxurious textures, and subtle scents to create an environment that calms the nervous system and evokes confidence from the moment you walk in.
If you had to distill the “Zieda” philosophy into three guiding words, what would they be and why?
Elegance. Authenticity. Precision.
Elegance because beauty is a feeling before it is a look.
Authenticity, because there is no beauty without truth.
Precision because in our fields, details are everything.
You’re not just offering services, you’re curating transformations. How do you approach beauty as a ritual rather than a procedure?
We approach beauty as a ritual by creating experiences that engage all senses – from consultation to treatment to post-care. Every step is intentional, designed to honour the client’s individuality.
What role does science play in your creative decision-making, especially in your more medical branches like aesthetic medicine and dentistry?
Science is at the heart of our creative decisions. Whether it’s choosing a filler, a skincare ingredient, or an aligner technology, it must be evidence-based and safe. Science grounds the artistry, ensuring the transformations we create are sustainable and beneficial long-term.
How do you personally stay grounded and inspired while managing three dynamic, demanding spaces? Do you have any personal rituals or non-negotiables?
I stay grounded through silence. Every morning, I spend time in stillness before the world wakes up – no phone, no noise, just presence. My non-negotiables are sleep, movement, and moments of solitude to reconnect with my inner self.
In the current climate, trust is the most valuable currency in the wellness and beauty space. How do you build and preserve that trust with your clients?
We build trust by complete transparency and safety, by being honest about what we can and cannot achieve, and by treating every client with deep respect for their journey and goals.
You’re clearly a visionary, but also incredibly strategic. Where do intuition and data meet in your business decisions?
Intuition tells me where to look; data tells me what to do next. I believe both are necessary.
Which innovation in beauty, wellness, or tech do you believe will most disrupt the industry over the next 3 years, and how are you preparing for it?
I believe regenerative medicine will redefine beauty and wellness – stem cells, exosomes, and biohacking technologies will become mainstream. We are already preparing by integrating these sciences into our aesthetic and wellness offerings.
Let’s dream big. What does the next evolution of the “Zieda” brand look like? Global expansion? A wellness academy?
The next evolution of Zieda is to create an international sanctuary brand that merges beauty, wellness, and consciousness. I envision flagship clinics globally. Sanctuaries that will follow a philosophy of holistic beauty and empowered leadership.
And finally, when a woman walks out of one of your clinics, what do you hope she feels, not just in her skin, but in her soul?
I hope she feels not just beautiful, but reconnected to her power, her softness, her radiance. I want her to leave feeling that who she is has been seen, honoured, and enhanced.
Zieda Sharipova is not simply redefining beauty, but she is reframing the entire conversation around it. Her work challenges the binary of softness and strength, proving that true power is born in the space where science and soul intertwine. In an industry often ruled by surface, she dares to go deeper. She listens, not just to the needs of the skin or body, but to the unspoken longings of the spirit. And in doing so, she creates more than clinics; she creates sanctuaries of remembrance, where women return to their truest, most luminous selves.
As she sets her sights on global expansion and the birth of an international sanctuary brand, it becomes increasingly clear: Zieda is birthing a movement. One that honors beauty as a sacred rite. One that leads with elegance, authenticity, and precision. And one that will leave its indelible mark, not just on faces, but on futures.
When a woman leaves a Zieda space, she doesn’t just walk out with glowing skin or an aligned smile; she walks out seen, strengthened, and sovereign. That is the legacy Zieda Sharipova is crafting. And the world is finally catching up to her vision.
