Story by Editor-at-Large Europe CAROLINA OGLIARO
Rosé Blossoms in Lace: SKIMS Unveils the Ultimate Valentine’s Day Collection with the K-Pop Superstar
In a dazzling celebration of love and luxury, SKIMS has announced the return of its beloved Valentine’s Day Shop, with none other than global pop icon ROSÉ as the face of its 2025 campaign. Known for redefining intimate wear, SKIMS taps into timeless romance this year, unveiling a collection that is both bold and delicate, perfectly embodied by the elegance and charm of the BLACKPINK superstar.
Photographed by renowned lenswoman Carin Backoff, the campaign showcases ROSÉ in a series of breathtaking looks that redefine Valentine’s Day glamour. From the sensual Velvet Lace Slip Dress to the cozy yet alluring Soft Lounge Hoodie and Boxer Set, every piece tells a story of romance, confidence, and individuality. A standout is the playful yet chic Romance Cami and Short Set, designed to ignite love in all its forms.
“Valentine’s Day has always held a special place in my heart,” shares ROSÉ. “Maybe it’s because it’s so close to my birthday, it feels like a second celebration for me. This collection captures that spirit perfectly, with pieces that are romantic, fun, and incredibly empowering. Shooting this campaign was a dream, and I hope everyone feels as beautiful and confident wearing SKIMS as I did.”
The partnership marks yet another milestone in ROSÉ’s meteoric rise. Following the unprecedented success of her debut album rosie, which made history as the highest-charting album by a Korean female soloist, and her record-breaking collaboration “APT” with Bruno Mars, ROSÉ continues to command global attention. Her involvement in SKIMS’ Valentine’s campaign places her among the elite roster of stars who have collaborated with the brand, including SZA, Lana Del Rey, and Charli XCX.
“Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” says Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer. “Her grace, beauty, and global influence make her the ultimate Valentine. This collection is more than just clothing, it’s about celebrating individuality and love in all forms.”
The 2025 SKIMS Valentine’s Day Shop promises an unparalleled selection of intimates, sleepwear, and loungewear crafted from sumptuous fabrics and tailored to flatter every body type. Heart motifs, delicate lace, and a striking color palette blend to create pieces that feel as luxurious as they look. Whether you’re planning a romantic night out, a cozy evening in, or just looking to treat yourself, SKIMS offers something special for everyone.
The collection will be available for purchase starting January 23, 2025, both online at SKIMS.com and in-store. Mark your calendars because this Valentine’s Day, the ultimate gift isn’t flowers or chocolate—it’s SKIMS. And with ROSÉ leading the way, the season of love has never looked so chic.
