Story by Editor-at-Large CAROLINA OGLIARO
Where Nostalgia Becomes a New Form of PowerThere is a moment, somewhere between exhaustion and escape, when every woman imagines turning the key, pulling onto an open road, and disappearing into a quieter version of herself. Not to become more efficient or more productive, but simply to breathe again.
For its Fall Winter 2025 collection, TIME takes that fantasy and gives it form: A Drive Back to Childhood, an ode to the unburdened girl we all once were, and the woman who is learning, slowly, tenderly, to return to her.
The Journey Begins: Leaving the City, Finding the Self
This season’s TIME woman slips away from urban weight with deliberate softness. Her destination is not far-flung: it is the forest two hours away, the beach of childhood summers, the quiet cabin remembered but not yet revisited. Nature becomes a portal, backward and inward.
It’s an escape not fueled by urgency but by gentleness.
A recalibration.
A homecoming.
The collection builds itself around this emotional geography. Everything feels like a memory reinterpreted: the fuzzy warmth of a childhood sweater, the ease of oversized outerwear, the cocooning presence of fabrics that seem to hug back. Only now, the silhouettes are sculpted, mature, deliberate, nostalgia refined rather than revived.
A Palette Drawn From Moss, Asphalt, and Sky
TIME explores contrast not through conflict, but through harmony. Deep metropolitan blacks and grays ground the wardrobe, shadowing the life she steps away from. Then come the earth tones: olive, khaki, brown, mustard, colors softened by subtle washing techniques that give them the muted sensuality of well-loved fabric.
And like nature erupting unexpectedly into bloom, vivid purples, blues, and greens flash through the collection. They feel like sudden bursts of joy on the drive, wildflowers at the roadside, the shock of a clear winter sky, the childlike delight of color unrestrained.
Materials That Embrace
Texture is the collection’s emotional core. TIME leans into tactility, reminding us that clothing is first an intimate experience.
- Chunky knits become armor for soft days.
- High socks, cycling shorts, and ribbed sweaters take the comfort of childhood and elevate it.
- Mossy fiber emerges as a star—organic, plush, grounding.
- Shearling and ethical fur envelope like a memory of warmth.
- Glossy leather echoes the polished interiors of car seats, transforming utilitarian travel nostalgia into high fashion.
Even padded technical fabrics gain a sensual glow, becoming not just protective but affectionate.
Silhouettes Built for Freedom
TIME’s FW25 silhouettes are round, fluid, and distinctly mobile, clothes that move with the woman rather than ask her to remain still. Jackets curve like the sculpted bodies of classic cars; long coats fall like protective exteriors; hoodies and parkas cocoon without swallowing.
Tulip skirts and suede ankle boots whisper of childhood but never regress. The effect is not retro, not revivalist, but a sophisticated reimagining of innocence.
Every garment feels like a companion for the in-between moments:
stepping from the warmth of a car into crisp air,
tossing a coat across the passenger seat,
wandering into a patch of winter sun.
Design That Adapts to a Life in Motion
The TIME woman is not static. Neither are her clothes.
Ties, clasps, reversibility, layering, unexpected closures, each detail is built not for show but for freedom. She can walk, run, drive, peel off layers, retreat into warmth, or embrace the cold. The garments transform because she transforms. They follow her without dictating pace.
It is fashion that understands reality and chooses not to compromise poetry.
TIME: A Story Rooted in Independence
Born in South Korea and grown alongside the evolution of Korean women, TIME has always been more than a brand. It has long served as a witness and companion to women who were carving space for themselves in a world that once asked them to shrink.
Here, in FW25, the brand’s identity crystallizes: elegance without effort, strength without hardness, independence suffused with emotion. TIME’s woman does not armor herself. She opens. She returns. She chooses.
And in doing so, she discovers the quiet truth at the heart of the collection:
Sometimes the most radical act of power is to simply go back, to the places, sensations, and versions of ourselves we left behind.
FW25 is not a runway.
It is a road trip into softness, memory, and selfhood.
TIME invites us to take the wheel.
