Story by Editor-at-Large CAROLINA OGLIARO
TIME Travel: The Collection That Takes You Back to Yourself
In a world that demands speed, efficiency, and constant connectivity, TIME’s Fall/Winter 2025 collection invites us to do something radical: *pause.* More than just a lineup of garments, this collection is a passage—a sensory journey back to childhood, to nature, to a place where life was softer, simpler, and infinitely more spontaneous.
Presented at Paris Fashion Week, the collection unfolds like a dream sequence: a road trip from the city’s sharp lines to nature’s quiet embrace, from the weight of the present to the warmth of memory. TIME has crafted more than a seasonal wardrobe; it has given us a reason to breathe, to wander, and to rediscover the art of letting go.
Dressing for Escape, Not for Performance
In an era where productivity is king, the TIME woman dares to reclaim something lost: freedom for its own sake. This collection isn’t about dressing to impress, to network, to optimize, it’s about dressing to feel. The clothes echo childhood comfort but refine it with the sophistication of experience. Chunky knits, oversized hoodies, and shearling vests wrap around the body like a familiar embrace. Quilted fabrics and mossy fibers add a tactile nostalgia, an invitation to run fingers over textures that whisper of home.
Yet, there’s no mindless retro here, TIME understands that memory is best served with a modern sensibility. Thesilhouettes balance between structured and fluid, childhood softness and grown-up edge. Enveloping coats borrow their curves from automobile design, sleek leather gloves evoke the interiors of vintage cars, and tulip skirts subtly reference childhood dresses. The past is not recreated, it is reinterpreted.
The Palette of a Fading Sunset
The collection’s color story mirrors the journey it tells. Deep urban shades of black and gray transition into the organic warmth of khaki, mustard, and earthy browns—tones that recall fallen leaves, tree bark, and windswept sand. Then, just as nature surprises us with bursts of unexpected beauty, TIME injects vibrant blues, purples, and greens, echoing a forest in bloom or a childhood memory seen through rose-tinted glasses. A special washing technique adds softness and depth to the hues, making them feel as though they’ve been lived in, like the well-loved sweater you never quite let go of.
Clothing That Moves With You—Not Against You
The TIME woman does not stay still. She walks, she drives, she runs, she pauses in a sunbeam. And so, her clothing must adapt. This collection embraces transformation: pieces that tie, clasp, slip on and off, layer effortlessly, and move as she moves. It’s about fluidity.
Outerwear becomes the undisputed protagonist: cocooning coats, dynamic parkas, oversized jackets, and plush vests blur the line between indoors and outdoors. Cycling shorts peek out from under heavy knits, and fur-trimmed boots sink into city streets as easily as they do into forest paths. The collection doesn’t dictate how to wear it—it allows.
TIME: A Brand That Understands The Power of Nostalgia
Born in South Korea, TIME has long understood that clothing is emotion. It is a marker of where we’ve been, what we’ve felt, and who we want to become. With this collection, it acknowledges the power of nostalgia, not as a longing for the past, but as a way to reimagine the present.
At Paris Fashion Week, TIME offered an escape hatch. A reminder that sometimes, the most radical thing a woman can do is to drive back to herself.
