Staying true to their words, The Carters and Tiffany & Co. have announced their newest About Love Scholarship Program as a partnership with BeyGOOD, the Shawn Carter Foundation, and a $2 million pledge from Tiffany for students in creative fields. Five universities have been selected to receive the scholarships: Central State University (Ohio), the University of Arkansas at Pine Bluff, Lincoln University (Pennsylvania), Norfolk State University (Virginia), and Bennett College (North Carolina). The Carters and Tiffany both acknowledge the need to support the coming generations, and “HBCUs have served as an integral part of Black culture for over 150 years, and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative.”
Comments from Dr. Brenda A. Allen, the President of Lincoln University, offered uplifting words for the program, “We would like to thank the Shawn Carter Foundation, BeyGOOD, The Carters, and the Tiffany & Co. family for including Lincoln University in this amazing gift. Over the years, we have developed a wonderful partnership being a part of The Shawn Carter Foundation HBCU Bus Tour. Lincoln has placed a high priority on supporting the arts and humanities on our campus. Providing financial support for students pursuing these majors enhances their ability to more fully engage their studies.”
For students, those who qualify for financial aid based on requirements set by their schools and are fully eligible will be able to receive the awards in support of their pursuits in the areas such as performance, design, visual and fine arts, and media, along with history and communications. The campaign has noted that those facing challenges of financial hardship will be given priority when determining scholarship distribution.
“We are appreciative of the support of BeyGood, the Shawn Carter Foundation, The Carters, and Tiffany & Co.,” expresses Dr. Jack Thomas, the President of Central State University. “This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous effect on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers.”
Tiffany works to continue this campaign for the long-term to encourage and raise the next generation—to support them through their goals. The House plans to push new strategies and expand on its mission to help underrepresented communities, and efforts will be announced at the beginning of 2022. “We are only as strong as the work we do together, and we are honored to partner with The Carters,” shares Anisa Kamadoli Costa, Chief Sustainability Officer at Tiffany & Co. “Their relentless dedication to lifting underrepresented groups is the inspiration for the About Love Scholarship program.”