Tiffany & Co. has announced its new Freshwater Pearl designs from Tiffany Titan by Pharrell Williams Collection inspired by the trident of Poseidon. In a nod to both, the Virginia Beach community where Williams was raised and the King of Atlantis, the symbolic styles speak of being fearless, courageous, and having a sense of individuality. Through distinctive cuts and motifs, pearls remain a true hallmark of Tiffany through eons of reiterations that have graced royalty, politicians, and celebrities.
Pharrell Williams’ collaboration with Tiffany & Co. is a standout example of the intersection between music, fashion, and luxury jewelry. Announced in 2021, Pharrell’s partnership with Tiffany & Co. is notable for several reasons. His role in this collaboration goes beyond traditional celebrity endorsements by bringing a unique aesthetic and creative vision to the collection, which blends Tiffany’s classic elegance with Pharrell’s modern, eclectic style.
“The inspiration of the collection comes from my affinity with the water; and the name of the collection, ‘Titan,’ draws influence from Poseidon, ruler of the sea, King of Atlantis. ‘Atlantis’ is also the name of the community where I grew up in Virginia Beach,” said Pharrell Williams. “In Japan, it was believed that pearls were created from the tears of mythical water creatures; so I naturally gravitated towards them as a means of expressing this connection to water.”
His influence is apparent in the collection’s emphasis on self-expression and individuality. The pieces feature bold designs and vibrant colors, reflecting Pharrell’s personal style and artistic sensibility. Tiffany and Co. continues to hold their spot as a leader in innovation in the world of luxury and jewelry.
